Venue Sponsored by The Art Institute of California - Sacramento

Thursday, January 19, 2012

Video is the most engaging way to share your message. Using sites such as YouTube, Vimeo and other video sharing platforms is an easy and effective way to maximize your social media strategy for your business or organization.  

Presented by the Sacramento Chapter of the Social Media Club, Sacramento social media and video experts,  Kerry Shearer and Ryan Lundquist, will discuss social media best practices and how to get started using video in your content. 
 

Topics to Be Covered:

• The four most useful types of videos you can do!
• The secrets to making videos shot with low-cost equipment look high-end!
• What software you need - and what to avoid
• The key to shooting only the footage you need to reduce editing time
• Examples of equipment and where to buy it
• Where to find low-cost animated backgrounds and production music
  
• Real Life Application Examples for Small Businesses

Agenda:

6:00 - 6:30 Check in, Socializing, Noshing
6:30 - 8:00 Presentation, Q&A (Ustream begins)
8:00 - 8:30 Wrap Up, Raffle Prizes

Follow the event on Twitter using the hashtag #SMCSAC. 

COST:                   

$15 General Admission
Free to Social Media Club Professional & Non-Profit Members
Email smcsacto@gmail.com for member discount code.   

Note: This year, we will be charging a nominal fee for our quarterly business workshops to help pay for the cost of producing them. If you have extenuating circumstances and cannot afford the $15 admission fee, please email a scholorship request to smcsacto@gmail.com, explaining your circumstances. We will consider your request and reply back to you.

Speaker Bios:

@KerryShearer, is an accomplished videographer and editor, using the latest HDV video cameras and computer editing equipment to produce long-form and short-turnaround videos. One of Sacramento's most versatile communications professionals, with skills ranging from issues management to crisis response, social media outreach, regional marketing campaigns, audio and video production, news reporting, broadcasting and webcasting.

Kerry's expertise in social media and video use in public agencies has become nationally recognized. He has made presentations to the Albany, NY Center for Public Health Preparedness, the U.S. Centers for Disease Control (CDC), the California Department of Public Health, the U.C. Berkeley School of Public Health, the National Association of Clean Air Agencies, the U.S. EPA's National Air Quality Conference, the California Immunization Registry Annual Conference, and has provided counsel to more than a dozen local health departments across the country.

As a self-confessed technogeek, Kerry designed and built a small 3-camera web studio for Sacramento County Public Health that served as "home base" for shooting videos, podcasts, breaking health news updates and live interviews via Skype. The studio also became known as a perfect location for local TV reporters to shoot news interviews due to its colorful set and pre-installed e-studio lighting, which was much-appreciated by the growing numbers of "one-man-band" reporters who shoot, report, and edit their own stories. Kerry is active shooting and editing web videos for state and local businesses and agencies who realize the importance web video can play in communicating their message.

Kerry Shearer
Social Media|Video|Media|Communications Consultant
KerryShearer.com

 @SacAppraiser, Ryan Lundquist, is a real estate appraiser with Lundquist Appraisal Company. Ryan has been very intentional and focused on building a strong online presence and uses video in his business plan regularly to be a resource to clients, earn new business and build his brand. He has a green screen hanging in his office (one he made) and has uploaded 200 videos on YouTube. Ryan uses video on his websites, Facebook page and on his appraisal blog, which is one of the top appraisal blogs in the State of California. He also founded Sacramento Real Estate Tube as a free service to the community. This website has nearly 400 videos so far and is a place for consumers and agents to view local real estate videos that are resourceful and informative.

Ryan is also involved in improving his community in Rancho Cordova and has been the recipient of the Rotary Club's "Citizen of the Year" award and has also received awards for his efforts with Project 680, a non-profit volunteer organization he founded to help advocate for homeless students. "Community building" is often an overused term, but it's something Ryan takes very seriously as he is constantly juggling community projects and efforts in his neighborhood and city. 

As we embrace new technology. Just think about how our world has changed in the past ten years, and how words like “Google” and “YouTube” and “Facebook” are now household terms. Technological advances are happening all around us (quickly) and we need to stay on top of trends to stay relevant.

Ryan Lundquist
Sacramento Real Estate Appraiser
LundquistCompany.com
SacramentoAppraisalBlog.com

Sponsored by:

The Art Institute of California - Sacramento
Education in the Creative and Applied Arts